Whitney Wolfe Herd is a rare executive, struck gold with the dating app Bumble and promotes female empowerment. Bumble reversed the traditional dynamics of dating because women make the first move. This gave women both empowerment and safety, making it one of the top apps for dating in the United States. Her success story began while attending college at the Southern Methodist University. She sold bamboo tote bags for a non-profit cause and achieved success. Her entrepreneurism continued during her studies in Paris.
Whitney Wolfe Herd joined several different businesses after college including a dating app start up named Tinder in 2012. She headed marketing as the Vice President but left Tinder in 2014 due to a dispute. She never intended to get back into the world of the dating space but Andrey Andreev changed her mind. This was when Bumble was created. The app was unique because it placed a time limit for acting on a match while enabling only women to initiate the first move. Women were no longer feeling harassed so more conversations began. This led to sixty percent of all matches becoming a conversation. Bumble achieved significant success.
During her entrepreneurial success she met Michael Herd on an Aspen skit trip over Christmas. When she found out he had never learned to ski she agreed to provide lessons. Then Whitney Wolfe found out he had been putting her on. Two years after they began dating he proposed on his family’s ranch. They married in a beautiful ceremony in Positano, Italy. Her personal and professional lives were now complete.
The Bumble hive began expanding and two new services were added. Bumble Bizz enabled users to find business opportunities and Bumble BFF friends. Many of the women now had messages in their profiles and enjoyed social activities such as girl’s night out. Whitney Wolfe Herd ensured the majority of gray areas such as ulterior motives were eliminated. The age of the individuals searching for business contacts through Bumble Bizz was not revealed.
Whitney Wolfe Herd continued to stand by her principles. After the shooting at the school in Parkland, Florida, she prohibited users from posting images of weapons and firearms. Law enforcement officers and the military were the exceptions. This policy was a reflection of her value concerning safety. Bumble enforces a zero tolerance policy. Whitney Wolfe Herd has left her mark as an entrepreneur with a combination of a strong social conscience, female empowerment and success.
— Grace Mackinnon (@mackinnon_grace) May 27, 2018