Many have sought after the wisdom of the online reputation management expert known as Don Sorensen. Sorensen has been featured on websites such as Forbes, the New York Times, USA Today, and several more. The expertise he displayed in this press review is particularly prevalent in the era of the Internet. Companies are quickly realizing that if they do not adapt their marketing strategies to the standards of the Internet, then others are going to control their reputation. This means that a rival company will control how the public perceives them. For this reason, it is particularly important to take the advice of experts such as Sorensen.
Control Search Results
If you are an executive with a cell phone provider, the last thing that you want is another cell phone provider to dictate the search results yielded by Google or Yahoo when people research your company. As a preventative and proactive measure, Sorensen urges companies to purchase multiple domain names, each of which will feature the company brand. He suggests that on these pages, standard SEO practices are implemented. For example, utilizing long-form content by producing a home page of at least 1000 words that describe the mission and philosophy of the company. This will basically ensure that if anybody searches for your brand, your website will be the first result they find.
Watch Product And Company Reviews
The consumer has a lot more power than she used to. If she has bad service in a restaurant, she can politely say that she will have to write a negative review, probably incentivizing the manager to upgrade her service. People take Reputation Defender reviews seriously. Typically, if somebody goes to an auto-mechanic, they will see what their reputation is like based on the customer reviews. They want to know if the mechanic has a reputation for honesty or if he is just trying to get every last dollar out of his customers. The same principle can be applied to any business. Sorensen advices that companies install a widget allowing reviews on the website so that they can monitor them and guard against potential fake reviews from rivals.