Sunday Riley isn’t just a high-quality brand of skincare products. The brand is named after its founder. When Sunday Riley, the person, became dissatisfied with the skincare items currently on the market, she decided to develop her own.
As a cosmetic chemist, she was the perfect person for the job. Her idea was simple: effective products made from the best ingredients. She planned to combine scientifically made active ingredients with natural botanicals in an environmentally friendly way. When she pitched the line to Barneys in 2009, they immediately took it.
The brand didn’t even have a name or full products –only prototypes — at that point. Barneys suggested that Riley use her own name, and Sunday Riley, the brand, was born.
When it comes to quality, you pay for what you get. Sunday Riley uses only the best ingredients in its formulas. It makes them slightly pricey, but not nearly as expensive as “aspirational” custom-made or medical treatments that require a dermatologist.
Sunday Riley, the founder, is committed to creating products that meet high standards. The brand dabbled in creating its own luxury makeup line but wound up discontinuing it to focus on skincare. The makeup was so popular that you can still find it being resold.
The brand’s focus on quality has driven its popularity in ways that traditional marketing couldn’t. Rather than promoting in more old-fashioned ways, Sunday Riley let its products sell themselves by putting them in the hands of social influencers.
When people saw how effective things like Good Genes, Luna Sleeping Night Oil, and C.E.O. Protect + Repair Moisturizer are, they spread the news on social media. From there, sales caught fire.
Barneys now carries Sunday Riley in numerous locations. Even Oprah Winfrey caught on. The media mogul put Sunday Riley on her Favorite Things 2018 list.
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